Myrio Appoints Pieter Duijst as General Manager and Regional Vice President of Sales in EMEA

Appointment Enhances Management Team to Accelerate Global Deployment of the Myrio IP Video Platform

IBC, Amsterdam - Myrio Corporation, a leading provider of IP video software and services, today announced the appointment of Pieter Duijst as general manager and regional vice president of sales for Myrio EMEA. Duijst is responsible for all operations and sales activities in the EMEA market, and the company’s efforts to accelerate the deployment of Myrio’s flexible IP Video Platform to broadband service providers. Duijst will be based out of the Netherlands, Myrio’s European headquarters.

Duijst brings a rich history of sales and business development expertise in the content and technology industries to Myrio. Prior to Myrio, he was the CEO of Redmessage AB, successfully growing the business more than 700 percent within a year through sales of SMS, MMS and Java games services to major telecom operators, mobile equipment manufacturers, and content providers in Europe.

“Pieter brings Myrio the benefits of his 20 years of experience in the IPTV, multimedia, and telecommunications markets,” said Roger Shanafelt, vice president of worldwide sales and marketing for Myrio. “We are witnessing an industry evolution in IP video and Myrio continues to build a management team that will fuel its progress. The addition of Pieter to Myrio’s senior management team enhances our sales, marketing and business development efforts and puts a stronger emphasis on supporting Myrio’s customers worldwide.”

Duijst joins Myrio at a time of increasing industry interest in IP video services that enable broadband service providers to differentiate their service offerings from their competitors, such as interactive TV and local content. As competition heats up, IP video becomes the ideal tool to retain interested audiences while generating additional revenue streams by fulfilling and enriching the consumer’s digital home experience.

“Europe is a very attractive market for IP video,” said Pieter Duijst, general manager, Myrio Corporation. “By continuing to provide flexible end-to-end IP video solution, Myrio is poised to extend its leadership to the global market. The company has a unique opportunity to partner with broadband service providers in the EMEA market to offer advanced video services, such as digital television, video on demand, and HDTV. Myrio has established itself as a market and thought leader, and I look forward to building on that impressive track record.”

Prior to Redmessage AB, Duijst was vice president of sales worldwide for Inforay Inc., a provider of business intelligence solutions to Fortune 500 companies in the North American and EMEA markets. He also served as vice president of telecommunications & media for Silicon Graphics Europe where he led the company initiatives with vertical industry solutions to provide hardware systems, develop and resell applications, and perform systems integration to the telecommunications and media companies in Europe.

About Myrio

Myrio is a leading provider of software, content and integration services that enable new video revenue opportunities for broadband operators by leveraging their infrastructures. Myrio’s IP Video Platform consists of Myrio Interactive TM, a full-featured end-user application enabled via a set-top box, and Myrio TotalManageTM, a back-office subscriber and content management solution. Myrio's products and expertise enable operators to deploy more quickly and offer their subscribers a full range of IP-based digital television and on-demand entertainment while lowering the total cost of ownership through operational efficiencies and hardware choice. A pioneer in the industry, Myrio has commercially deployed its products to operators throughout the United States, and is conducting customer trials internationally as well.

Myrio is a privately held corporation funded by Ridgewood Capital, NeoCarta Ventures, Alexander Hutton Venture Partners and Siemens Venture Capital. For more information, please visit Myrio's web site at www.myrio.com.