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May 24, 2004
Myrio Announces Video Partner Alliance Program for
Developers and Suppliers of Broadband Video Products
MVP Program Simplifies IP Video Implementations
Bothell, Wash. - Myrio Corporation, a leading provider of IP
video software, today announced the Myrio Video Partner Alliance (MVP) program. The program, which
was established to deliver proven, end-to-end IP video solutions for broadband service providers,
allows Myrio and its partners to develop and test a comprehensive suite of IP video services, such as
video on demand (VOD), pay-per-view and digital television, and streamline the process of deploying
these services to the rapidly expanding IP video market.
Myrio’s IP Video Platform is
a flexible solution for broadband service providers that want to offer advanced video services to
their subscribers. The MVP program consists of the industry’s leading developers and suppliers,
representing all the major components required to create complete IP video solutions.
“
This new program further validates our commitment to delivering flexible turnkey solutions for
customers who are deploying revenue-generating video services over IP networks,” said Roger
Shanafelt, vice president of worldwide sales and marketing for Myrio. “As the IP video market
gains momentum, it is essential for the industry’s leading broadband video developers and
suppliers to join forces to simplify the process of deploying advanced video services. A unified
effort will help drive mass deployment of broadband video.”
The MVP program extends
the sales and marketing reach of Myrio’s solution by leveraging the core competencies of
Myrio’s partners. It is a continuum program that ranges from Integrated Partner to Reseller to
Private Label Partner. Several industry-leading headend and access vendors, including BigBand
Networks, Calix, Paradyne, and SkyStream Networks have joined the program as resellers and are
integrating Myrio’s IP Video Platform with their broadband video solutions.
Myrio
Video Partner – Integrated Partner
Implementation is the most critical phase in video
service deployment. Decreasing the time required to implement Myrio’s IP Video Platform speeds
the operator’s time to revenue. An MVP Integrated Partner works in parallel with Myrio and
maintains a close working relationship with Myrio through implementation of its end-to-end video
solution. In order to become an Integrated Partner, the vendor must purchase and become certified
with the Integrated Partner Lab system. Current Integrated Partners of the MVP program include AFC,
Allied Telesyn, CIENA Corporation, ECI, Entrisphere, Lucent Technologies, NeoNova Networks, Occam
Networks, Optical Solutions, Pannaway, Tandberg Television, Tut Systems and Wave 7.
Myrio
Video Partner – Reseller Partner
In addition to working as an MVP Integrated Partner, a
Reseller Partner extends their traditional core competency by selling the Myrio IP Video Platform as
part of an advanced IP video solution. Current Reseller Partners of the MVP program include Big
Band Networks, Calix, Paradyne, and SkyStream Networks. A Reseller Partner will receive services from
Myrio including:
- Certified engineering training courses
- Lab system
license for integration testing purposes
- Video solution implementation support and
training
- Second-tier technical support
Myrio Video Partner –
Private Label Partner
Private Label Partner is the most involved and integrated partnership
of the MVP program, enabling the partner to offer the complete Myrio IP Video Platform under its
brand. Additionally, the software is customizable to conform to the partner’s overall product
offering. Myrio’s commitments to the Private Label Partner include:
- A unique
customized derivative of the Myrio software suite
- On-site engineer support
- Lab
System for integration testing purposes
- Maintenance support
“The
MVP program leverages Myrio’s experience and software, and our partners’ sales and marketing
resources, to expand broadband video deployment,” added Shanafelt. “The program demonstrates
our commitment to deliver flexible and interoperable IP video solutions to our customers.”
For more information about the Myrio Video Partner Alliance or to participate in the program, please
contact Michael Murray at +1 425-368-4400 or visit www.myrio.com/partners/mvp.
About Myrio Myrio is a leading provider of software, content and integration services
that enable new revenue opportunities for broadband operators by leveraging their infrastructures.
Myrio’s software suite consists of Myrio Interactive™, a full-featured end-user application
for set-top boxes, and TotalManage™, a back-office subscriber and content management solution.
Myrio's solutions and expertise enable operators to deploy more quickly and offer their subscribers
a full range of IP-based video and on-demand entertainment while lowering the total cost of ownership
through operational efficiencies and hardware choice. A pioneer in the industry, Myrio has
commercially deployed its solutions to operators throughout the United States and is conducting
customer trials internationally.
Myrio is a privately held corporation funded by
Ridgewood Capital, NeoCarta Ventures,
Alexander Hutton Venture Partners and
Siemens Venture Capital. For more information,
please visit Myrio's web site at www.myrio.com.
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